Advertising display stand



Oct. 8, 1935. E. WITTCOFF ADVERTISING DISPLAY STAND File d May 21, 1954 fdwar/ 710 60 4/[LLQL "BY /47- rmems Y Patented Oct. 8, 1935 UNITED STATES PATENT OFFICE 2,016,473 ADVERTISING DISPLAY STAND Edward Wittcofi, University City, Mo. Application May 21, 1934, Serial No. 726,640

Claims.

This invention relates to a certain new and useful improvement in advertising display-stands and has for its chief object the provision of a stand of the type stated that structurally com- 5-prises few readily and inexpensively manufactured, durable, and easily assembled parts which,

when assembled, may be conveniently rested in self-standing upright display position on a counter, show-case, or the like, and which, when disassembled, may be compactly disposed in knockdown relation to occupy small space as in storage or shipment, that most attractively enables the display of merchandise of varied character, as

well as also pictorial and other advertising pertaining to such merchandise, that also most attractively presents such advertising in both direct and reflected vision, that by its artistic form and appearance not only is effective in drawing attention to itself, but also to the displayed and advertised merchandise, and which is hence exceedingly'eflicient in the performance of its intended functions.

And with the above and other objects in view, my invention resides in the novel features of 5 form, construction, arrangement, and combination of parts presently described and pointed out in the claims.

In the accompany drawing,-

Figure l is a view partly in front elevation and 30 partly in perspective, of an advertising displaystand embodying my invention;

Figure 2 is an end view of the stand;

Figure'3 is an enlarged plan view of the body or main member of the stand in knocked-down.

35 1 approximately flat condition; and

Figure 4 is a fragmental perspective view of a slightly modified form of display-stand embodying my invention.

Referring now more in detail and by reference 40 characters to the drawing, which illustrates practical embodiments of my invention, the stand as a whole is constructed preferably of any suitable inexpensive relatively stiff material, such as suitable weight card-board, and includes a main or 45 body-member A and a co-operable member or section B.

The member A is cut, stamped, punched, or otherwise formed from a single piece or blank of material, preferably suitable card-board, as

50 stated, and as so formed has in plan the outline configuration shown in Figure 3. Member A is then by suitably spaced longitudinally extending score or bending-lines a, a, divided to integrally include a central or so-called back-wall or panel 55 I and opposite side walls or panels 2, 2, the latter in their respective lower portions being integrally extended in width, as at 3, and provided in the extended panels 3 adjacent to'and parallel with their free side margin, are longitudinal slots 4, 4, for purposes presently appearing. It will be observed that the panels I and 2 register at and along their base or lower margin b, to which margin the score-lines a, a, at one end extend, as shown, and extending longitudinally in the member A from the respective upper margins 10 c, c, of the side panels 2 to a point, as at d, in the plane of the upper margin e of the panel-extensions 3 and spaced outwardly a suitable distance from, and disposed parallel with, the respective score-lines a, a, are score or bending 15 lines And extending inwardly to the respective points cl and registering with the respective upper margins e of the panel-extensions 3, are kerfs g, whereby the panels 2 are, in turn, divided to also include foldable or swingable decorative 20 side marginal wings 5.

Extending inwardly to the upper end of the score-line a and registering with the upper margin c of the one side panel 2, is a kerf h, whereby the said one panel 2 and its extended portion 3 may be freely folded along the score-line a for disposition obliquely to the main or back panel I.

And extending inwardly to the upper end of the score-line a and registering with the upper margin 0' of the other side panel 2, is a second kerf h, whereby the second panel 2 may also be freely folded along the score-line a for like disposition obliquely to the main or back panel I.

Integrally projecting upwardly from the one or right-hand corner. (reference being made to Figure 3), and disposed in the plane, of the mainpanel I, is an extension 6, which is preferably cutaway or undercut, as at I, in the provision of a socalled hook, as at 8, for purposes presently appearing; and it may be observed here that the plane of the upper margin 0 of the one panel 2 is somewhat spaced downwardly from the plane of the upper margin 0 of the other panel 2, so as to correspondingly increase the size of, and thereby strengthen, the connecting-portion or neck 9 between the panel I and hooked-extension 6.

Integrally rising or projecting upwardly from the opposite or left-hand corner of the main panel I, is an approximately rectangular extension I0, cut from which along three sides, as at i, 9', and k, and scored for folding along its remaining or fourth side, as at Z, is a flap II preferably rounded at its exposed corner, as at m. It will be observed that the kerf k aligns with the kerf h and that the upper margin n of panel I registers with kerfs h and k, the member A intermediate the kerfs h and 7c and intermediate the kerf Ic and the upper margin n of panel I being scored along registering lines, as o, p, whereby the extension IO and its flap ll may be freely folded rearwardly relatively to the panel I.

The member B, also preferably, as previously stated, constructed of suitable card-board, comprises a main panel I 2, which is approximately of oblong-rectangular configuration and has a length greater than the width of panel I, but less panel 12, are hook-ears 13 adapted for interlocking engagement with the panels 3 at their slots 4, when the panels 3 are correspondingly folded inwardly in splayed relation to the panel I as shown in Figures 1 and 2.

And preferably integrally rising or projecting upwardly from the panel I2, is anextension of supplemental panel 14, which may vary in outline and configuration, as more fully presently appearing.

Now, in use, the members A and B being formed and constructed as described, the panels 2-3 of the member A are splayed or folded to extend obliquely outwardly is then self-supporting 1n upright position on a counter, show-case, or other desired place of display, the member B being disposed approximatedisplayed hat H for same in displayed position on the customer pulling power of the display, the member A is provided on its front face with a suitable reflecting surface, such, for instance, as a sheet of silvered paper l5, as in Figures 1, 2, and 3, or a mirror la, as in Figure 4, whereby the outline of the panel I4, as well as any particular matter appearing on the rear face thereof, are reflected forwardly to an observer standing somewhat angularly with respect to the display, as indicated by dot-dash lines in Figure 1.

may be made and substituted for those herein shown and described without departing from the nature and principle of my invention.

Having thus described my invention, what I claim and desire to secure by Letters Patent is,

1. An advertising display-stand including an upstanding panel, an extension having connection with the upper margin of, and foldable to project at a right angle to, the panel, and a foldable flap connected at an end margin with said extension and engageable at a side margin with panel for supporting the extension in shelf-formation.

4. An advertising display-stand including a main member cut and scored to integrally include a central panel, foldable side panels, an extension foldable into shelf-formation with relation to the central panel, and a flap united at an end margin with said extension and foldable with relation thereto for shelf-supporting engagement at a side margin with'the rear face of the central panel.

5. An advertising display-stand including a central panel and having engagement at its opposite ends with the splayed panels, an advertising panel rising from,

dise advertised, the advertising panel having for the most part an irregular outline appropriate to the displayed merchandise specimen.

EDWARD WITTCOFF. 

